SmugMug vs 22Slides — Platform Benchmark

31.4

SmugMug

12 sites

62.6

22Slides

1 sites

WINNER

Score Summary

Avg AI Readability

37.7 59.8

Avg Security

33.3 16.7

Avg Efficiency

28.4 79.0

Avg Total Score

31.4 62.6

Avg Structure

19.4 89.3

Avg Load Complexity

34.8 75.0

Avg Lighthouse

31.7 72.0

Best Site Score

42.3 62.6

Worst Site Score

23.1 62.6

SmugMug 22Slides

Performance by Industry

Average total score for each platform within shared industries.

Industry	SmugMug	22Slides
Corporate-personal	32.7 3 sites	—
Photography	31.0 9 sites	62.6 1 sites

Comparison Insights

Overall Verdict

22Slides significantly outperforms SmugMug by 31.2 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

SmugMug leads in: Security. 22Slides leads in: AI Readability, Efficiency, Structure, Load Complexity, Lighthouse. 22Slides has a broader performance advantage across dimensions.

Opportunities for improvement

SmugMug could target AI Readability, Efficiency, Structure, Load Complexity, Lighthouse to close the gap.
22Slides could target Security to improve.

Industry-by-Industry Results

22Slides wins in 1 of 2 shared industries - its overall lead holds across verticals.

Sample Size Consideration

SmugMug has 12× more audited sites than 22Slides. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.