Exhibit vs SmugMug — Platform Benchmark

64.0

Exhibit

4 sites

WINNER

31.4

SmugMug

12 sites

Score Summary

Avg AI Readability

73.5 37.7

Avg Security

16.7 33.3

Avg Efficiency

77.3 28.4

Avg Total Score

64.0 31.4

Avg Structure

80.8 19.4

Avg Load Complexity

86.3 34.8

Avg Lighthouse

62.8 31.7

Best Site Score

70.0 42.3

Worst Site Score

59.7 23.1

Exhibit SmugMug

Performance by Industry

Average total score for each platform within shared industries.

Industry	Exhibit	SmugMug
Corporate-personal	—	32.7 3 sites
Photography	64.0 4 sites	31.0 9 sites

Comparison Insights

Overall Verdict

Exhibit significantly outperforms SmugMug by 32.6 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

Exhibit leads in: AI Readability, Efficiency, Structure, Load Complexity, Lighthouse. SmugMug leads in: Security. Exhibit has a broader performance advantage across dimensions.

Opportunities for improvement

Exhibit could target Security to close the gap.
SmugMug could target AI Readability, Efficiency, Structure, Load Complexity, Lighthouse to improve.

Industry-by-Industry Results

Exhibit wins in 1 of 2 shared industries, suggesting its advantage is consistent rather than driven by a single vertical.

Sample Size Consideration

SmugMug has 3× more audited sites than Exhibit. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.