22slides vs SmugMug — Platform Benchmark

62.6

22slides

1 sites

WINNER

31.4

SmugMug

12 sites

Score Summary

Avg AI Readability

59.8 37.7

Avg Security

16.7 33.3

Avg Efficiency

79.0 28.4

Avg Total Score

62.6 31.4

Avg Structure

89.3 19.4

Avg Load Complexity

75.0 34.8

Avg Lighthouse

72.0 31.7

Best Site Score

62.6 42.3

Worst Site Score

62.6 23.1

22slides SmugMug

Performance by Industry

Average total score for each platform within shared industries.

Industry	22slides	SmugMug
Corporate-personal	—	32.7 3 sites
Photography	—	31.0 9 sites

Comparison Insights

Overall Verdict

22slides significantly outperforms SmugMug by 31.2 points - a gap large enough to suggest structural differences in how each platform supports web quality.

Dimension Edge

22slides leads in: AI Readability, Efficiency, Structure, Load Complexity, Lighthouse. SmugMug leads in: Security. 22slides has a broader performance advantage across dimensions.

Opportunities for improvement

22slides could target Security to close the gap.
SmugMug could target AI Readability, Efficiency, Structure, Load Complexity, Lighthouse to improve.

Industry-by-Industry Results

The platforms split industry wins evenly across 2 shared verticals - the overall score gap may be driven by a few outlier sites rather than a consistent pattern.

Sample Size Consideration

SmugMug has 12× more audited sites than 22slides. Larger samples surface more variation and may pull averages toward the mean, so this comparison should be read with that in mind.