website benchmark

virgin.com Website

Custom Corporate-personal Family

Last audited May 19, 2026 · 1 total audit(s)

https://www.virgin.com/richard-branson ↗

67.3 Average

Score Breakdown

Industry avg: 47.3 · +20 vs industry+platform avg

AI Readability 80.4
Security 33.3
Structure 91.0
Load Complexity 100.0
Lighthouse 32.0

Industry + platform average

How This Site Compares

Custom sites in corporate-personal

67.3 · virgin.com
47.3 · Avg (Custom in corporate-personal)
This site Industry + platform avg
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AI Readability

80.4

This score estimates how effectively AI systems can interpret, summarize, and reference your website content.

Content Structure Clarity

100/100

Your page structure is exceptionally clear. AI systems can easily identify sections and understand content hierarchy.

Semantic Understanding

65/100

Limited semantic markup reduces the ability of AI systems to confidently interpret your content.

Opportunities for improvement
  • Add more specific schema types.
  • Add Person schema.
  • Add CreativeWork schema.

AI Preview Readiness

98/100

Your metadata is well optimized for previews, summaries, and AI-generated snippets.

Opportunities for improvement
  • Add social preview images.

Content Accessibility Signals

79/100

Accessibility signals are generally strong, with room to improve content relationships and media descriptions.

Opportunities for improvement
  • Add descriptive alt text to all images.
  • Improve contextual internal linking.
Technical Details
SchemaNo Schema tags found
Open Graph: og:url og:title og:site_name og:description
Twitter Card: twitter:card twitter:creator twitter:domain twitter:site twitter:title
Content:Page has 253 words; Avg sentence length: 25; Content noise ratio: 0.011;
Images: 5; Image/100 words ratio: 1.98; No video found.
Semantic:Main tag: ✓; Footer tag: ✓; Header tag: ✓;
Heading clarity score: 100; Reading level grade: 56; Semantic richness score: 93
SEO Basics:Image alt coverage ratio: 0.8; Title is 56 characters long, quality is `ok`.
Meta description is 150 characters long, quality is `ok`. Canonical tag not found.
⚡

Website Efficiency

76

Measures how efficiently your website is structured, delivered, and experienced across devices.

91/100
Structural Efficiency
100/100
Load Efficiency
Key Insights
  • Layout stability issues detected (CLS), which may affect perceived quality.

 

Google's Pagespeed Insights

32/100
32
Performance
90
Accessibility
100
Best Practices
91
SEO
Technical Details
Html structure: Page built of 348 DOM nodes - nice!
Html file size: 145.57 KB
Networking: External assets from 0 third-party domains (0 JS, 0 CSS), totaling at 0.001 MB.
Results: TTFB: 61.1ms; Fully Loaded: 0.11s
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Security

33.3

This score evaluates browser security protections, encrypted communication, and modern security header coverage.

Secure Connection Protection

50/100

Basic HTTPS protection is present, but additional transport security improvements are recommended.

Opportunities for improvement
  • Add Strict-Transport-Security headers.

Browser Attack Prevention

0/100

Missing browser protections increase exposure to common attack techniques.

Opportunities for improvement
  • Prevent clickjacking with X-Frame-Options.
  • Prevent unsafe MIME sniffing with X-Content-Type-Options.

Content Execution Control

100/100

A Content Security Policy helps restrict untrusted scripts and reduce the risk of malicious code execution.

Opportunities for improvement
  • Review CSP rules to minimize unnecessary external sources.

Security Header Coverage

33/100

Several important security protections are missing or incomplete.